Pendulum is a branding and graphic design studio in Tahoe City, CA. We create visual identities, websites, and packaging systems for brands wanting to level-up.


Competitive research, strategic design, and a little intuition, are all a part of our process that is engineered to achieve your business goals.


Our main areas of focus are in:

Naming, Brand Strategy & Positioning, Logo Design & Visual Identity, Environmental Design, Packaging Design, and Web Design.


Happy Clients

From start to finish, Kyle was a professional yet approachable business person. He made us feel supported and heard. As co-owners, we each had a very different vision of our overall design and Kyle managed to make us both extremely happy. From the truck design, to the menu, to the website, our business is represented on such an elevated level than before Pendulum came into play. We feel like we can keep up with the big dogs now.
— Meghan Rudnik, Co-Owner, Tahoe Fuller's

Tribeca companies

Pendulum has been an incredible partner over the last year. Not only do they provide awesome design, but going through a naming, full branding and positioning process for some of our ventures with them has influenced our business decisions as well. Kyle always brings thoughtful solutions to the table that have made an impact on our bottom line.
— Kelly Reck, CMO
Working with Kyle on the development of our logo was a really fluid and comfortable process. He asked us all the right questions to get to the core of our company’s ethic and aesthetic focus and followed up with great market research. Going through the development with him was a great exercise for our team and the end product was unexpected but a perfect fit.
— Brooke McEver, Co-Founder & Director of Product Development
Pendulum can do it all from design to strategy. It was great having one person be able to deliver a comprehensive marketing plan and the graphics to accompany it. His project management skills made the process of campaign development very smooth. I would highly recommend Pendulum to anyone looking for innovative design and marketing.
— Devin Middlebrook, South Lake Tahoe City Council
Kyle hit the ground running. He was clear about what he knows how to do and what he can offer. He made things easy to understand and offered helpful suggestions that I didn’t expect. I am now working with him on the logo project. I’m truly excited and grateful.
— Adama Bryant, Executive Director & Founder


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